(BANGKOK – January 30, 2026) – The Asian-International Trade and Investment Association (AITIA) has announced a major strategic mission for 2026, partnering with the Office of Small and Medium Enterprises Promotion (OSMEP) and key strategic allies. The collaboration aims to equip Thai entrepreneurs with the tools to penetrate China and global markets, focusing on three high-potential industries: Agriculture, E-commerce, and Energy & Technology, while serving as a vital cross-border bridge between the public and private sectors.
On January 29, 2026, from 10:00 AM to 12:00 PM, at Ari I Hall, 22nd Floor, The Quarter Ari Hotel, Ms. Vanida Bumrungkit, Secretary-General of AITIA, attended a high-level meeting titled “Development of Collaborative SME Benefits” organized by OSMEP. The meeting served as a forum to brainstorm and define the direction for supporting Thai entrepreneurs alongside leading national partner agencies.
Vision for SME Benefits in 2026 The session commenced with a policy statement from OSMEP executives, summarizing the past year’s achievements and unveiling the strategic framework for the 2026 fiscal year. The roadmap emphasizes integrated cooperation between agencies to streamline efficiency and enhance SME access to funding, specialized knowledge, and emerging markets.
AITIA: The Strategic Bridge to China During the partner presentation segment, Ms. Vanida Bumrungkit, Secretary-General of AITIA, emphasized the association’s core mission: “The heart of our 2026 strategy is to fortify Thai SMEs, ensuring they can compete with dignity on the global stage—particularly in China. As a market with immense purchasing power and strong trade ties with Thailand, China remains our primary destination.”
Mrs. Wanida further detailed the “3-Pillar Model” that AITIA will prioritize this year:
- Agriculture: Focusing on processing and elevating Thai agricultural standards to meet international demands.
- E-commerce: Promoting Cross-border E-commerce (CBEC) to allow Thai products to reach Chinese and international consumers directly.
- Energy & Technology: Supporting SMEs with innovations in clean energy and modern technology, facilitating business matching with foreign investors.
Translating Policy into Action To ensure tangible results, AITIA has initiated deep-level coordination with government agencies in both Thailand and China. Planned activities for the year include:
- Capacity Building: Specialized workshops on Chinese trade regulations and market trends.
- Market Expansion: Leading SMEs to participate in international trade exhibitions.
- Business Matching: Hosting exclusive sessions to connect Thai entrepreneurs with verified buyers and investors.
Following the meeting, AITIA representatives engaged in discussions with OSMEP’s partners to explore future collaborations, concluding the event with a commemorative group photo. This meeting marks a significant step forward in driving sustainable growth for the Thai economy in the modern era.
