On June 18, 2025, the Asian – International Trade and Investment Association visited the Nanchang County Bureau of Commerce in Jiangxi Province, People’s Republic of China. The delegation was led by Honorary President Mrs. Chamaiporn Juercharoen, Honorary Advisor Mr. Ekawut Juercharoen, and Honorary President Mr. Wu Zhiyi. They were warmly received by Mr. Fan Wei, Director of the Bureau of Commerce, and Ms. Zhu Huida, Deputy Director.
The association organized a seminar at the Bureau’s meeting room under the theme:
“Nanchang Brands Enter the Thai E-Commerce Market – Digital Strategies to Win in ASEAN”
Mr. Wu Zhiyi served as the keynote speaker, delivering an in-depth session covering Thailand’s market potential, ASEAN e-commerce trends, Thai consumer behavior, product selection strategies, brand building on Thai platforms, market differentiation techniques, and how to utilize trade exhibitions in Thailand for systematic expansion.
The event attracted over 80 local entrepreneurs, reflecting strong interest and enthusiasm from businesses in Nanchang County.
This seminar reaffirmed the association’s commitment to strengthening regional cooperation and supporting Chinese brands in reaching ASEAN—particularly Thailand—as a fast-growing hub in the digital commerce landscape.
