On December 11, 2025, Ms. Chamaiporn Chuecharoen, President of the Asian International Trade and Investment Association (AITIA), visited Jiajiayue Group, a leading retail franchise giant in China. The visit followed an invitation from the Shandong Vegetable Association. The delegation was warmly welcomed by Mr. Ding Mingbo, Vice President and Co-founder of Jiajiayue Group, and Mr. Tian Zonghu, Secretary General of the Shandong Vegetable Association.
The primary objective of this visit was to open strategic channels for introducing Thai products into China’s extensive retail networks. During the session, Mr. Ding Mingbo shared the developmental history and business prowess of Jiajiayue Group, highlighting its vast franchise network across Shandong Province and nationwide, particularly its leadership in agricultural and food retailing.
A significant outcome of the discussion was the mutual agreement to advocate for the harmonization of agricultural product standards between the two nations to facilitate smoother trade. Ms. Chamaiporn introduced high-quality Thai agricultural products with strong market potential for Jiajiayue’s retail shelves. Furthermore, both parties discussed utilizing international trade exhibitions as a vital mechanism for driving cross-border commerce. On this occasion, Ms. Chamaiporn extended an official invitation to the Shandong Vegetable Association to participate in the agricultural trade expo to be held in Thailand in 2026.
The meeting concluded with highly positive results. Both organizations exchanged contact information to ensure a continuous flow of beneficial data and dialogue. Both sides agreed that this meeting served not only to deepen mutual understanding but also to lay a solid foundation for robust future business cooperation, specifically in the agricultural retail sector.
Following the successful discussion, both parties took commemorative photos to mark the success of building this important bridge for international trade opportunities.
