The Asian-International Trade and Investment Association (AITIA) is proud to co-promote “Baijiu & Beyond: China Fine Liquor Expo,” scheduled to take place from January 21-24, 2026, at Phenix Pratunam, Bangkok. This event marks a significant milestone in bridging trade networks between China and ASEAN through the premium spirits industry.
Why Should Thai and ASEAN Entrepreneurs Attend? Currently, “Baijiu,” China’s premium spirit, is gaining immense global popularity with a consistent market growth rate of 8-10% annually. This expo represents a “Blue Ocean” opportunity—a high-potential market for those looking to diversify their business portfolios or explore new investment frontiers.
Event Highlights:
- Business Networking: Establish direct connections with founders and export directors from leading Chinese distilleries.
- China-ASEAN Alcoholic Beverages Summit (Jan 22): Gain in-depth insights into RCEP tariff policies and consumer trends within the ASEAN market.
- Eastern Flavors Chinese Spirits Tasting Dinner (Jan 22): Experience a curated Michelin-level dinner paired with exquisite Chinese spirits.
- Chinese Spirits Masterclass (Jan 23): A professional course diving deep into the history, sensory art, and aesthetics of Baijiu.
AITIA firmly believes that this event will be a key driver in creating new business opportunities for Thai entrepreneurs while strengthening the economic ties between China and the ASEAN region.
Join this industry-leading event at: Venue: Phenix Pratunam, Bangkok Date: January 21-24, 2026
