The landmark event “Sawasdee Nihao: A Celebration of Thai–China Relations” was held from 28 May to 1 June 2025 at Centara Grand & Bangkok Convention Centre at CentralWorld, Bangkok. Organized to commemorate the 50th anniversary of diplomatic relations between Thailand and China, the forum aimed to revitalize high-quality tourism and deepen bilateral ties across multiple sectors.
Key Highlights Included:
- B2B Tourism Business Matching: Over 400 Chinese travel agents connected with more than 500 Thai tourism operators, resulting in over 5,000 business appointments
- Tourism Forum: Policy exchange and strategic dialogue on strengthening Thailand–China tourism cooperation
- Mega Fam Trip: Leading Chinese agencies, media, and KOLs toured Thailand’s top destinations
- Influencer-Led Marketing Campaign: Popular Chinese KOLs helped generate over 350 million online impressions, boosting Thailand’s visibility among Chinese travelers
The event was graced by the participation of top-level delegates from both countries, including Prime Minister Paetongtarn Shinawatra, reinforcing the Thai government’s commitment to nurturing Thai–Chinese relations.
More Than Just Tourism
“Sawasdee Nihao” is more than a tourism matchmaking event. It symbolizes a deepening friendship between Thailand and China, aligning with the 50th anniversary milestone. The initiative strengthens Thailand’s image as a safe, high-quality, and welcoming destination for Chinese visitors.
The campaign also paves the way for “Nihao Month,” a strategic initiative by the Tourism Authority of Thailand (TAT) set to launch during China’s Golden Week holiday this October.
Association Committed to Thai–Chinese Cooperation
The Asian-International Trade and Investment Association congratulates the success of the “Sawasdee Nihao” event and reaffirms its commitment to advancing Thai–Chinese cooperation in tourism, trade, and investment. We stand ready to support initiatives that open new doors for Thai businesses in the Chinese market.
