
Shijiazhuang, PR China (March 23, 2026) – The Asian-International Trade and Investment Association (AITIA), in collaboration with the Hebei Provincial Department of Commerce, the Hebei International Economic Cooperation and Investment Association, and the Hebei International Trade Group, hosted the “ASEAN Market Analysis Seminar” at the Lecheng International Trade Center in Shijiazhuang. The event aimed to provide entrepreneurs in Hebei province with an in-depth understanding of Thailand’s potential in trade, investment policies, factory establishment, and e-commerce opportunities.

Gathering Experts for In-Depth Insights into Investing in Thailand
The event featured distinguished speakers from various key public and private sectors who shared in-depth information and business opportunities, including:
- Mr. Sakarn Saensopa (Director of the Thai Trade Center, Shanghai): Discussed the overview and direction of Thai-Chinese trade cooperation, which has seen continuous growth over the past several years.
- Dr. Nalinee Kanchanamai (Deputy Governor of the Industrial Estate Authority of Thailand) and Representatives from Bo Thong Industrial Estate: Presented highlights, incentive policies, and in-depth details regarding land and factories within Thailand’s industrial estates.
- Mr. Lin Kanru (Representative from Lazada): Revealed statistics and analyzed the growth trends of the e-commerce business in Thailand, presenting new distribution channels for investors.
- Representatives from Siam Commercial Bank (SCB), China Branch: Provided guidance and knowledge on financial transactions to facilitate Chinese entrepreneurs seeking to expand their investments in Thailand.
Key Highlight: Unveiling the “Thailand E-Commerce Selection Expo 2026”
Before proceeding to the cooperation signing ceremony, Mr. Fang Yang, Secretary-General of the Asian-International Trade and Investment Association, took the stage to present crucial details about the “Thailand E-Commerce Selection Expo 2026.” This grand e-commerce exhibition and business matching event is proudly organized by the association in Thailand.
The presentation garnered significant attention as it highlighted vital opportunities and channels for Chinese enterprises and entrepreneurs looking to expand their markets through cross-border e-commerce, source high-quality products from Thailand, and forge concrete business partnerships.
MOU Signing to Strengthen “Thai-Hebei” Relations
Another major highlight of the event was the Memorandum of Understanding (MOU) signing ceremony between Ms. Chamaiporn Chuecharoen, President of the Asian-International Trade and Investment Association, and Mr. Han Huibin, General Manager of the Hebei International Trade Group.
The agreement aims to concretely drive Thai-Hebei trade, supporting Hebei entrepreneurs to “go global” and “find the right partners” in Thailand, while also serving as a bridge to introduce high-quality Thai products to the broader Hebei market. Furthermore, a plaque designating the “Thai-Hebei Cross-Border Trade and Investment Cooperation Base” was officially awarded, symbolizing the robust relationship between the two regions.
Overwhelming Success with Over 40,000 Viewers
The seminar achieved its objectives with resounding success, garnering widespread interest from the business sector. There were over 100 on-site participants, comprising representatives from leading enterprises in Hebei, as well as delegates from companies in Thailand, Malaysia, South Korea, and Mongolia.
Additionally, more than 40,000 entrepreneurs and investors tuned in to the live online broadcast. This impressive turnout reflects the high level of enthusiasm and the immense potential of the ASEAN market, which is increasingly capturing the attention of Chinese investors.




