
[January 22, 2026 – Bangkok]
On January 22, 2026, at 11:00 AM, Mrs. Chamaiporn Chuecharoen, President of the Asian-International Trade and Investment Association (AITIA), accompanied by her delegation, officially attended the opening ceremony of “Baijiu & Beyond: Chinese Fine Liquor Expo” at PHENIX (Pratunam), a world-class food lifestyle hub.

The event, organized by the China National Association for Liquor and Spirits Circulation in collaboration with Asset World Corporation (AWC), is being held from January 22–24, 2026. Its primary objective is to serve as a Business-to-Business (B2B) platform, fostering trade cooperation between Thai entrepreneurs and manufacturers from the People’s Republic of China.

Seize the Blue Ocean: Regarding this participation, AITIA recognizes the significance of expanding business opportunities within the premium beverage market, a sector with high growth potential. This event serves as a vital Strategic Platform, providing Thai entrepreneurs, business leaders, and top executives in the beverage industry the opportunity to meet and exchange business insights directly with founders and executives from leading manufacturing facilities.

Empower Your Brand: Beyond facilitating commercial networking (Business Matching), the event focuses on knowledge exchange regarding regulations, import-export procedures, and global market trends. This aims to enable entrepreneurs to apply these insights to their business strategies and elevate their service standards to accommodate the influx of foreign tourists and investors in Thailand.
The Asian-International Trade and Investment Association reaffirms its commitment to promoting lawful economic and trade cooperation, aiming to continue driving the Thai economy forward within the ASEAN region.

