(BANGKOK – January 18, 2026) – The Asian-International Trade and Investment Association (AITIA), led by Ms. Chamaiporn Chueacharoen, President of the Association, proudly attended the opening ceremony of the “2026 Thai Festival Market – Chinese New Year Edition.” The event, presided over by Mr. Torkul Khamthakrua, Deputy Director of the Marketing Organization for Farmers (MOF/Or.Tor.Kor.), took place at the Bravo BKK Mall, Stadium Lobby.
This significant event marks a pivotal moment for Thai commerce, highlighting the collaboration between the Marketing Organization for Farmers (MOF) and Shanghai Taihuixuan Technology Co., Ltd. under a Memorandum of Understanding (MOU). The partnership aims to launch “THAI MALL” on major Chinese E-commerce platforms, serving as a direct trade hub for high-quality Thai agricultural products and fruits to reach Chinese consumers efficiently.
Ms. Chamaiporn Chueacharoen, President of AITIA, stated regarding the association’s participation:
“AITIA recognizes the immense importance of strengthening trade and investment networks between Thailand and the Asian market, particularly China, which possesses high purchasing power. Pushing Thai products into the Global E-commerce Platform aligns perfectly with AITIA’s mission to enhance the potential of Thai entrepreneurs. We are committed to supporting our members in integrating into the global supply chain seamlessly.”
During the event, AITIA executives also engaged in fruitful discussions with key partners, including the Agricultural Research Development Agency (ARDA). These dialogues focused on integrating cooperation to drive innovation in Thai agriculture, meeting international demands, and paving the way for future expansion into other potential markets.
About AITIA
The Asian-International Trade and Investment Association (AITIA) is dedicated to promoting trade cooperation and investment opportunities for Thai entrepreneurs across Asia and the global stage.
