5 Key Factors Every E-Commerce Beginner Should Know Before Starting in 2025
Planning to start an online business but still unsure what product to sell?
This article breaks down five essential factors that you should consider before choosing your product—so you can start your E-Commerce journey with confidence in 2025.
Starting an online business isn’t just about finding a product and posting it on a platform.
You need to know who you’re selling to, and whether that product is really right for you.
Let’s take a look at five key questions to ask yourself before selecting a product. These will help build a stronger foundation for your E-Commerce business from day one.
1. Who Are You Selling To?
Knowing your target audience is the first step in the right direction.
- Who are your customers?
- Which platforms do they use (Shopee, TikTok Shop, Lazada)?
- What influences their buying decisions — price, reviews, or brand trust?
When you clearly define your audience, choosing the right product becomes much easier.
2. What Problem Does the Product Solve?
Products that solve small everyday problems or make life more convenient
often sell better than those that are just trendy or look good.
Examples:
- Bag clips – keep food bags sealed and organized
- Pill organizers – help manage daily medication
- Travel-size perfume bottles – add convenience on the go
3. Is It Easy to Ship and Store?
Some products may look great online, but in practice they can be hard to pack, fragile, or expensive to ship.
For beginners, it’s best to choose items that are small, lightweight, durable, and easy to store.
4. What Is the Product’s Market Trend?
Don’t just sell something because others are doing it.
Check if the product is growing in demand — and if the trend is still relevant.
- Fast-moving trends require perfect timing
- Long-term products need a strategic growth plan
- Crowded markets need a clear unique selling point (USP)
Tools you can use:
Google Trends, Shopee Keyword Ads, TikTok Creative Center
5. Have You Calculated the Real Profit?
Many sellers price their products based only on the cost of goods,
but forget to account for other hidden expenses, such as:
- Shipping fees
- Platform commissions
- Packaging and supplies
- Marketing costs (ads, influencers, livestream hosts)
Real profit is what’s left after all expenses.
If it’s not enough to sustain or scale your business, the product might not be worth it.
Summary
Choosing a product to sell isn’t just about what looks good or what’s cheapest.
It’s about what’s right for you — and for your target customers.
If you evaluate all five factors above, you’ll be better equipped to choose a product that truly fits your goals and gives your online business a strong start.
Still don’t have a product to sell?
Or looking for a reliable supplier to start with?
Thailand E-Commerce Selection Expo 2025
An exclusive opportunity to meet over 100 Chinese manufacturers face-to-face.
Explore products, negotiate prices directly, and start building your E-Commerce business with confidence.
Date: September 25–27, 2025
Venue: Hall 5, IMPACT Muang Thong Thani
More info: https://aitia.or.th/th
