December 8, 2025
The Asian International Trade and Investment Association (AITIA) is honored to announce its participation in the MEEM Go Global Conference & China – Thailand Convention and Exhibition Industry Trade Association Establishment Ceremony.
Objectives and Significance of Participation
AITIA’s involvement underscores its role as a Strategic Partner dedicated to the development and promotion of the Meetings, Incentives, Conventions, and Exhibitions (MICE) industry between the Kingdom of Thailand and the People’s Republic of China. The primary objectives of this collaboration are:
- Strengthening Cooperation: To foster closer ties and a robust relationship within the MICE sector of both nations.
- Capacity Building: To enhance the potential and standards of exhibitions and trade shows to an international level.
- Trade and Investment Opportunities: To create new avenues for Thai and Chinese entrepreneurs to engage in trade and investment through MICE platforms.
Key Highlight: Signing of Memorandum of Understanding (MOU)
A significant moment during the event was the official Signing Ceremony of the Memorandum of Understanding (MOU), formalizing the collaborative framework between:
- Asian International Trade and Investment Association (AITIA), represented by Ms. Montharee Pongpan, President of AITIA.
- Exhibition Organizer Red Star Group, represented by Mr. Ding Guiping.
Core Components of the MOU Agreement
The agreement outlines joint activities designed to mutually enhance the growth of the MICE industry and bilateral trade. Key provisions include:
- Co-organization of Events: Collaboration in organizing and hosting trade shows and exhibitions in the respective countries, facilitating market access for entrepreneurs.
- Exchange of Critical Information: The sharing of vital market data, regulatory requirements, and industry trends concerning exhibitions in Thailand and the People’s Republic of China.
Expected Outcomes
This landmark MOU is anticipated to yield significant benefits for the business sector:
- Promotion of International Trade: It is expected to stimulate an increase in the frequency and scale of trade shows between the two nations, consequently boosting trade volume.
- Creation of New Business Prospects: The agreement will establish new platforms for Thai businesses to showcase their products and services in the Chinese market, and vice versa, encouraging cross-border investment.
AITIA is committed to leveraging this partnership as a crucial mechanism to support its members and related business sectors, ensuring sustainable growth across the Asian region.
