Asia International Trade and Association Brand Events Overview
Exhibition Brand Event 1: Thailand E-commerce Selection Expo (TESE)
This exhibition is Thailand’s only e-commerce-themed event, aimed at supporting the growth of Thailand’s e-commerce industry. As a market with immense potential, Thailand’s e-commerce sector is rapidly expanding. The exhibition directly connects manufacturers with e-commerce businesses, helping to reduce product costs, enhance market competitiveness, and provide e-commerce companies with high-quality, factory-direct product resources.
With advanced logistics infrastructure and its strategic geographical location in the ASEAN region, Thailand has become a crucial hub for e-commerce product exports. This exhibition plays a significant role in promoting cross-border trade, helping Thai businesses steadily advance into global markets. Simultaneously, by fostering the development of the e-commerce industry, it has become a key driver of the national economy, ensuring sustained growth and prosperity for the sector.
Exhibition Brand Event 2: DigiTech ASEAN Thailand
The Digital Economy Exhibition is a leading platform for showcasing digital technology and innovation in Thailand and the ASEAN region, aimed at driving the comprehensive development of the regional digital economy. The event brings together global technology leaders, service providers, government agencies, and industry experts to explore future trends in digital transformation and new opportunities for business collaboration.
The exhibition focuses on core technology areas such as artificial intelligence (AI), the Internet of Things (IoT), big data, cloud computing, blockchain, and smart cities, showcasing cutting-edge innovative solutions and applications to help businesses achieve digital upgrades and expand into global markets.
As a regional digital hub, Thailand boasts robust infrastructure and an expanding technology ecosystem, making it a key force in driving technological innovation and digital economic growth. Through the Digital Economy Exhibition, participants will have the opportunity to connect with potential partners, deepen cross-border collaborations, and jointly build a prosperous future for the digital economy.
Exhibition Brand Event 3: INTERMACH
This is the longest-running and most authoritative machinery and metalworking machinery exhibition in Southeast Asia, enjoying high recognition in Thailand and across the region. Each year, nearly 2,000 enterprises from 45 countries and regions, including Australia, China, France, Germany, Hong Kong, India, Italy, Japan, South Korea, Malaysia, Russia, Singapore, Taiwan, Thailand, the Philippines, the United States, and Vietnam, participate in the event. Renowned international companies such as Japan’s Okuma Corporation, MAZAK, SODICK, SUMIPOL, Mitsubishi, Panasonic, Lincoln, ESAB, Toyota, Hitachi, HACO, YAMAZEN, HanKwang, TRUMPF, KEMPPI, OCT, Bond Laser, Senfeng, and others showcase their products. The exhibition also hosts multiple international conferences and professional forums, which are highly regarded by the industry.
Exhibition Brand Event 4: Thailand-China Education International Cooperation Expo (Bangkok) (TCEICE)
The exhibition aims to strengthen collaboration between Thailand and ASEAN, as well as China, in the education sector, promoting regional educational development and cultivating versatile industry talents for Sino-Thai economic and trade cooperation. Guided by the principles of practicality, sustainability, and openness, the forum provides a platform for Thai and Chinese universities with cooperative intentions to create opportunities for collaboration.
Chamber Brand Event 5: China-ASEAN Economic and Trade Forum
Since its inception in 2010, the China-ASEAN Economic and Trade Forum has successfully held nine editions, featuring sub-forums on machinery, agriculture, packaging, energy, jewelry, and association leader summits. With thousands of participating enterprises, the forum has become an essential mechanism and platform for promoting industry alignment, strengthening economic and trade cooperation, and fostering people-to-people exchanges between ASEAN and China. The forum, themed “Strengthening Industry Alignment, Promoting Industrial Cooperation, and Achieving Mutual Benefits,” has also hosted numerous sub-forums, including the China-ASEAN Industry Association Leader Summit, and specialized promotion sessions on machinery, electronics, construction materials, food processing and safety, agriculture and agricultural products, printing and packaging, medical and pharmaceutical, energy, lighting, auto parts, logistics, and investment. Attendees, including ambassadors from ASEAN countries, industry associations, experts, and business leaders, engage in discussions and exchanges on industry alignment, industrial cooperation, trade and investment, and innovative services, yielding significant social and economic benefits.
Chamber Brand Event 6: Thailand Brand China Tour
To better serve Thai small and medium-sized enterprises (SMEs) and enrich the material lives of Chinese consumers, the Asia International Trade and Investment Chamber of Commerce, with support from Thailand’s Ministry of Industry, Ministry of Agriculture, and SME Bureau, has organized dozens of “Thailand Brand China Tour” events across China since 2015. These events have included the “Thailand National Pavilion” at major expos such as the Fuzhou Maritime Silk Road Expo, Qinghai Halal Food Expo, and the Lanzhou Investment and Trade Fair, achieving notable social and economic benefits. The “Thailand Brand China Tour” has become a bridge and platform for Thai SMEs to explore the Chinese market.
Thailand, a Buddhist country with beautiful scenery and abundant resources, is renowned for its globally acclaimed products, ranging from agricultural products (such as fragrant rice and durian) to food, household items (like latex pillows), and unique essential oils and medicines, all of which are highly favored by Chinese consumers.
The close relationship between China and Thailand is reflected in their stable and growing economic ties. Since the establishment of diplomatic relations in 1975, trade in goods and services between the two countries has expanded significantly, becoming an integral part of daily life. China has been Thailand’s largest trading partner for over a decade. In tourism, the number of Chinese tourists visiting Thailand has surged from less than 1 million a decade ago to over 10.5 million in 2019, making China the largest source of inbound tourists to Thailand.
Chamber Brand Event 7: ASEAN Market Analysis Seminar
Located in Southeast Asia, ASEAN connects three continents and two oceans, holding a strategically important position as an economic, financial, and aviation hub in Asia. It is also the fastest-growing market center globally and has long been a golden destination for Chinese goods distribution and overseas investment. With the formal establishment of the ASEAN Economic Community in 2018 and the “10+3” and “10+6” cooperation frameworks, new opportunities and potential for collaboration have emerged for Chinese enterprises.
In recent years, the Asia International Trade and Association has collaborated with local Chinese governments to organize nearly 100 ASEAN market analysis seminars in cities such as Beijing, Tianjin, Hunan, Shanxi, and Anhui, attracting over a thousand enterprises and receiving widespread acclaim. Some regions have even invited the chamber to conduct multiple training sessions, establishing an annual tradition. Participants have praised the seminars for boosting their confidence and enthusiasm in exploring the ASEAN market while guiding them to approach market entry rationally, thereby avoiding risks and unnecessary investment losses.
Training Features:
Combining theory with practical examples and integrating Chinese realities with ASEAN conditions, the seminars provide a vivid, easy-to-understand overview that meets the rapid information needs of SMEs regarding the ASEAN market. The trainers, drawing from their firsthand experiences abroad, offer objective and rational analyses from an “ASEAN perspective,” reducing blind impulsiveness in market expansion. This approach differs from domestic speakers who view ASEAN from a “Chinese perspective,” making the training highly targeted.
Training Content:
Introduction to ASEAN market characteristics, including political systems, economic structures, customs, and historical and cultural comparisons.
Common misconceptions and blind spots for Chinese SMEs exploring the ASEAN market.
Comparisons of ASEAN tax policies, investment regulations, and market access restrictions.
Sharing successful experiences in expanding into the ASEAN market.
Cultural conflicts and their impact on management and marketing for Chinese enterprises in ASEAN.
Strategies to avoid homogeneous cultural competition.
