Don’t know what to sell online? This guide helps new entrepreneurs choose the right product by asking 3 simple questions—plus where to find suppliers you can trust.
Introduction
If you’re thinking of starting an online business but aren’t sure what to sell,
you’re not alone. It’s one of the most common challenges for beginners.
The truth is—choosing the right product is not about following trends blindly.
It’s about understanding your customers, their needs, and what you can actually manage.
Here are 3 simple but powerful questions to guide your product selection process.
1. Who is your ideal customer?
Rather than asking, “What’s trending right now?”
Ask, “Who do I want to sell to?”
Defining your audience helps you narrow down the product category.
Examples:
- Office workers → desk accessories
- New moms → baby gear
- College students → portable gadgets
Knowing your customer makes decision-making easier and more effective.
2. What problem are they trying to solve?
The best-selling products often solve everyday problems
or add convenience, beauty, or value to someone’s life.
Examples:
- Collapsible dish racks for small kitchens
- Refillable travel perfume bottles
- Smart organizers for desk clutter
Products that solve something are easier to promote and explain.
3. Can you manage this product efficiently?
Great ideas don’t always translate into practical logistics.
Before committing, ask yourself:
- Is it fragile or heavy?
- Does it take up too much space?
- Can you pack and ship it easily by yourself?
Start with something small, light, and easy to store—especially if you’re working solo.
Still no product in mind?
Then maybe it’s time to explore options
in person—with real samples and direct conversations.
Join us at:
Thailand E-Commerce Selection Expo 2025 (TESE 2025)
September 25–27, 2025
Hall 5, IMPACT Muang Thong Thani
- Meet 100+ manufacturers from China
- Touch and test real products
- Negotiate pricing directly—no middlemen
- Get expert advice from E-Commerce trainers
- Build your network with fellow new sellers
Conclusion
If you’re still unsure what to sell—
start by answering these 3 questions:
Who is your customer?
What do they need?
Can you handle that product well?
And if you’re looking for quality suppliers to begin with,
TESE 2025 is the perfect place to start your journey.
Learn more and register: https://aitia.or.th/en
