Want to start selling online but don’t have any capital?
Discover a real-life case study of an ordinary person who began with nothing and grew her income to over 100,000 THB per month through TikTok Shop and other platforms.
In the age of rapidly growing e-commerce, many people wonder:
“How can I start selling online if I have no capital or product?”
This article presents an inspiring story of someone who began with no money, no brand, and no inventory—yet managed to generate six figures within just a few months.
Starting Point: No Capital? No Problem.
“Ew” (pseudonym) was an office worker who wanted to earn extra income by selling online.
She didn’t have the capital to stock products, so she started by sourcing affordable goods and leveraging the platform’s fulfillment system to handle logistics and shipping.
Her Strategy to Launch an Online Business:
1. Choose Products with Opportunity
– Ew focused on household items that were unique and had a “wow” factor
– She researched factories in China and selected products with low competition
2. Start Simple Content on TikTok
– She used her phone to shoot short videos demonstrating product use
– No fancy props or talking needed—just clear demonstrations of the product’s value
3. Sell on TikTok Shop Without Holding Inventory
– She utilized the platform’s fulfillment service
– Customers ordered → the system handled packaging and shipping
– This reduced financial risk and upfront investment
4. Expand Channels as Customer Base Grew
– From TikTok, she expanded to Shopee and created a LINE OA
– She repurposed customer reviews and FAQs into new content
Results After 6 Months:
– Monthly revenue exceeded 100,000 THB
– Over 20,000 followers on TikTok
– Established several “core products” that consistently sell
Key Takeaway: You Can Start, Even Without Capital
This case study shows that starting an online business doesn’t require big investment or a ready-made store.
What matters most is:
- Identifying opportunities in products
- Understanding customer behavior
- Leveraging the right tools and platforms
- Taking action without waiting for perfection
Thinking of Starting an Online Business?
If you’re looking to source products directly from Chinese factories,
with opportunities to negotiate, select items, and launch your own online brand—
then Thailand E-Commerce Selection Expo 2025 is the event you shouldn’t miss.
Event Dates: September 25–27, 2025
Venue: Hall 5, IMPACT Exhibition Center, Muang Thong Thani
Organized by: Asian – International Trade and Investment Association (AITIA)
Follow AITIA Official on Facebook for more updates and event details.
