Choosing the right platform for your products and selling style is one of the most important decisions when starting an online business.
Today, AITIA invites you to explore the differences between the three most popular E-Commerce platforms among Thai sellers in 2025 — so you can find the best fit for your brand and customers.
Shopee
Strengths: Easy-to-use interface, familiar to customers, frequent sales campaigns and promotions
Best for:
- Products with price-based competition
- Fast-moving items like household products or cosmetics
- New sellers looking for a low-risk way to open an online store
Lazada
Strengths: In-house logistics (Lazada Express), flexible promotions, customizable storefront
Best for:
- Brands that want to build a strong image
- Sellers with multiple SKUs who need a reliable back-end system
- Businesses focused on credibility and product quality
TikTok Shop
Strengths: Content-driven selling, ideal for video-based product presentation
Best for:
- Sellers who are confident on camera or have a video production team
- Emotion-driven impulse purchases, such as clever gadgets, cute items, or trending products
- Those who understand the algorithm and creative content strategy
So… which platform is right for you?
There’s no one-size-fits-all answer.
It depends on how you position yourself and your brand in the market.
And if you’re still searching for products to sell, or unsure where to start…
The Thailand E-Commerce Selection Expo 2025
will connect you directly with manufacturers from China —
so you can select your own products, negotiate deals, and start your online business with confidence.
See you on September 25–27, 2025
Hall 5, IMPACT Muang Thong Thani
Follow AITIA Official for early updates and exclusive opportunities.
