Want to start selling online in 2025 but don’t know how to begin? This article walks you through the 5 essential things every beginner should know before launching an E-Commerce business — including how to find great suppliers from China.
2025 is shaping up to be a huge year for E-Commerce.
Online selling is no longer just a side hustle — it’s becoming one of the most accessible and scalable ways to build a business.
But if you’re a beginner, one question always comes up:
Where do I even start?
This article breaks down 5 key things you need to know before launching your first online store, plus a real opportunity to discover product sources directly from China through an upcoming trade event.
1. Know Your Target Market
Before choosing a product, understand your customers first. Ask yourself:
- What platform do they use (TikTok, Shopee, Lazada)?
- What kind of products are they looking for?
- What makes them decide to buy — price, reviews, or trust?
Tip:
Use tools like Google Trends or Shopee Keyword Ads to research what people are actively searching for.
2. Choose the Right Selling Platform
Different platforms attract different types of buyers:
- TikTok Shop: Best for visually appealing or impulse-buy products that go viral
- Shopee & Lazada: Great for search-driven purchases and price competition
Tip:
Don’t try to be on every platform at once. Start with the one you’re most comfortable with, and expand later.
3. Source Your Product Smartly
Your profit comes from a mix of good products + low cost.
But sourcing the right products is where many beginners struggle.
Recommended:
Thailand E-Commerce Selection Expo 2025
An exclusive trade event that brings 100+ Chinese manufacturers under one roof, curated for the Thai online market.
- See the products with your own eyes
- Negotiate prices directly with factories
- No middlemen, no markup
- Wide variety of categories available
Date: September 25–27, 2025
Location: Hall 5, IMPACT Muang Thong Thani, Bangkok
Register early at https://aitia.or.th/th/
4. Price Your Products with Strategy
Many sellers guess their prices. Don’t be one of them.
To price properly, include:
- Product cost
- Shipping fees
- Platform commissions
- Marketing expenses (ads, influencers)
Tip:
Use Excel or a profit calculator app to stay on top of your margins.
5. Marketing Is Everything
A good product won’t sell if no one sees it.
Digital marketing is the engine of your E-Commerce business.
Start by learning how to:
- Run basic ads on Facebook and TikTok
- Create content that educates and builds trust
- Collect and showcase real customer reviews to boost conversions
Tip:
Most customers don’t buy because they’re unsure.
Your job is to make them confident enough to say yes.
Final Thoughts:
If you’re thinking about starting your online business in 2025,
these 5 steps will help you get moving in the right direction.
And if you’re still looking for the right product to sell —
don’t miss the Thailand E-Commerce Selection Expo 2025.
It’s the perfect opportunity to meet real manufacturers, discover trending products, and learn from experts in E-Commerce and digital marketing — all in one place.
Event Info:
Thailand E-Commerce Selection Expo 2025
September 25–27, 2025
Hall 5, IMPACT Muang Thong Thani, Bangkok
Organized by: Asian – International Trade and Investment Association (AITIA)
Learn more and follow updates at:
https://aitia.or.th/th/
Facebook: AITIA Official
