{"id":3453,"date":"2026-07-06T08:24:35","date_gmt":"2026-07-06T01:24:35","guid":{"rendered":"https:\/\/aitia.or.th\/th\/?p=3453"},"modified":"2026-07-06T08:30:48","modified_gmt":"2026-07-06T01:30:48","slug":"5-%e0%b8%aa%e0%b8%b4%e0%b8%99%e0%b8%84%e0%b9%89%e0%b8%b2%e0%b8%94%e0%b8%b2%e0%b8%a7%e0%b8%a3%e0%b8%b8%e0%b9%88%e0%b8%87%e0%b9%84%e0%b8%97%e0%b8%a2-%e0%b9%80%e0%b8%88%e0%b8%b2%e0%b8%b0%e0%b8%95","status":"publish","type":"post","link":"https:\/\/aitia.or.th\/cn\/5-%e0%b8%aa%e0%b8%b4%e0%b8%99%e0%b8%84%e0%b9%89%e0%b8%b2%e0%b8%94%e0%b8%b2%e0%b8%a7%e0%b8%a3%e0%b8%b8%e0%b9%88%e0%b8%87%e0%b9%84%e0%b8%97%e0%b8%a2-%e0%b9%80%e0%b8%88%e0%b8%b2%e0%b8%b0%e0%b8%95.html","title":{"rendered":"\u6cf0\u56fd\u4e94\u5927\u9ad8\u6f5c\u529b\u4ea7\u54c1\u62a2\u5360\u4e2d\u56fd\u5e02\u573a\uff0c\u4e3a\u6cf0\u56fd\u4f01\u4e1a\u5f00\u62d3\u65b0\u5546\u673a"},"content":{"rendered":"<p>\u6cf0\u56fd\u4e94\u5927\u9ad8\u6f5c\u529b\u4ea7\u54c1\u62a2\u5360\u4e2d\u56fd\u5e02\u573a\uff0c\u4e3a\u6cf0\u56fd\u4f01\u4e1a\u5f00\u62d3\u65b0\u5546\u673a<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-3454 aligncenter\" src=\"https:\/\/aitia.or.th\/media\/2026\/07\/ChatGPT-Image-Jul-6-2026-08_14_35-AM-1024x1024.png\" alt=\"\" width=\"640\" height=\"640\" srcset=\"https:\/\/aitia.or.th\/media\/2026\/07\/ChatGPT-Image-Jul-6-2026-08_14_35-AM-1024x1024.png 1024w, https:\/\/aitia.or.th\/media\/2026\/07\/ChatGPT-Image-Jul-6-2026-08_14_35-AM-300x300.png 300w, https:\/\/aitia.or.th\/media\/2026\/07\/ChatGPT-Image-Jul-6-2026-08_14_35-AM-150x150.png 150w, https:\/\/aitia.or.th\/media\/2026\/07\/ChatGPT-Image-Jul-6-2026-08_14_35-AM-768x768.png 768w, https:\/\/aitia.or.th\/media\/2026\/07\/ChatGPT-Image-Jul-6-2026-08_14_35-AM.png 1254w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4e2d\u56fd\u59cb\u7ec8\u662f\u6cf0\u56fd\u6700\u91cd\u8981\u7684\u51fa\u53e3\u5e02\u573a\u4e4b\u4e00\u3002\u51ed\u501f\u8d85\u8fc714\u4ebf\u4eba\u53e3\u3001\u4e0d\u65ad\u58ee\u5927\u7684\u4e2d\u4ea7\u9636\u7ea7\u4ee5\u53ca\u6301\u7eed\u5347\u7ea7\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u4e2d\u56fd\u5e02\u573a\u4e3a\u6cf0\u56fd\u4f01\u4e1a\u63d0\u4f9b\u4e86\u5e7f\u9614\u7684\u53d1\u5c55\u7a7a\u95f4\u548c\u65e0\u9650\u5546\u673a\u3002<\/p>\n<p>\u8fd1\u5e74\u6765\uff0c\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u4e60\u60ef\u53d1\u751f\u4e86\u663e\u8457\u53d8\u5316\u3002\u9664\u4e86\u4ef7\u683c\u56e0\u7d20\u5916\uff0c\u4ed6\u4eec\u66f4\u52a0\u5173\u6ce8\u4ea7\u54c1\u54c1\u8d28\u3001\u5b89\u5168\u6807\u51c6\u3001\u54c1\u724c\u4fe1\u8a89\u3001\u53ef\u6301\u7eed\u53d1\u5c55\u7406\u5ff5\u4ee5\u53ca\u54c1\u724c\u80cc\u540e\u7684\u6587\u5316\u6545\u4e8b\u3002\u8fd9\u4e9b\u6d88\u8d39\u8d8b\u52bf\u4e0e\u6cf0\u56fd\u4ea7\u54c1\u7684\u6838\u5fc3\u4f18\u52bf\u9ad8\u5ea6\u5951\u5408\uff0c\u4e3a\u201c\u6cf0\u56fd\u5236\u9020\uff08Made in Thailand\uff09\u201d\u521b\u9020\u4e86\u66f4\u591a\u5e02\u573a\u673a\u4f1a\u3002<\/p>\n<p>\u6839\u636e\u6cf0\u56fd\u5546\u4e1a\u90e8\u9a7b\u4e2d\u56fd\u5546\u52a1\u673a\u6784\u7684\u5e02\u573a\u7814\u7a76\uff0c\u76ee\u524d\u5171\u6709\u4e94\u5927\u7c7b\u6cf0\u56fd\u4ea7\u54c1\u6700\u5177\u5e02\u573a\u6f5c\u529b\uff0c\u503c\u5f97\u4f01\u4e1a\u91cd\u70b9\u5173\u6ce8\u3002<\/p>\n<p>1. \u98df\u54c1\u4e0e\u519c\u4ea7\u54c1<\/p>\n<p>\u6cf0\u56fd\u98df\u54c1\u957f\u671f\u6df1\u53d7\u4e2d\u56fd\u6d88\u8d39\u8005\u6b22\u8fce\uff0c\u5176\u4e2d\u5305\u62ec\u69b4\u83b2\u3001\u5c71\u7af9\u3001\u8292\u679c\u3001\u9f99\u773c\u7b49\u70ed\u5e26\u6c34\u679c\uff0c\u4ee5\u53ca\u6cf0\u56fd\u8309\u8389\u9999\u7c73\u3001\u5373\u98df\u98df\u54c1\u3001\u52a0\u5de5\u98df\u54c1\u548c\u6cf0\u5f0f\u8c03\u5473\u54c1\u3002<\/p>\n<p>\u5982\u4eca\uff0c\u4e2d\u56fd\u6d88\u8d39\u8005\u4e0d\u4ec5\u8ffd\u6c42\u7f8e\u5473\uff0c\u66f4\u52a0\u91cd\u89c6\u98df\u54c1\u5b89\u5168\u3001\u4ea7\u54c1\u8d28\u91cf\u548c\u751f\u4ea7\u6807\u51c6\u3002\u56e0\u6b64\uff0c\u62e5\u6709\u5b8c\u5584\u54c1\u8d28\u7ba1\u7406\u4f53\u7cfb\u3001\u7cbe\u7f8e\u5305\u88c5\u8bbe\u8ba1\u53ca\u54c1\u724c\u5f71\u54cd\u529b\u7684\u6cf0\u56fd\u4ea7\u54c1\uff0c\u5c06\u66f4\u5bb9\u6613\u8d62\u5f97\u5e02\u573a\u8ba4\u53ef\u3002<\/p>\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u501f\u52a9\u8de8\u5883\u7535\u5b50\u5546\u52a1\uff08Cross-border E-Commerce\uff09\u5e73\u53f0\uff0c\u6cf0\u56fd\u98df\u54c1\u4f01\u4e1a\u80fd\u591f\u66f4\u9ad8\u6548\u5730\u89e6\u8fbe\u4e2d\u56fd\u6d88\u8d39\u8005\uff0c\u5e76\u8fdb\u4e00\u6b65\u6269\u5927\u5e02\u573a\u4efd\u989d\u3002<\/p>\n<p>2. \u5065\u5eb7\u517b\u751f\u4e0e\u5929\u7136\u8349\u672c\u4ea7\u54c1<\/p>\n<p>\u968f\u7740\u5065\u5eb7\u6d88\u8d39\u7406\u5ff5\u4e0d\u65ad\u666e\u53ca\uff0c\u4e2d\u56fd\u5065\u5eb7\u4ea7\u4e1a\u6301\u7eed\u5feb\u901f\u53d1\u5c55\uff0c\u4eba\u4eec\u8d8a\u6765\u8d8a\u5173\u6ce8\u5929\u7136\u3001\u5b89\u5168\u4e14\u6709\u52a9\u4e8e\u63d0\u5347\u751f\u6d3b\u54c1\u8d28\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u6cf0\u56fd\u8349\u672c\u4ea7\u54c1\u3001SPA\u62a4\u7406\u4ea7\u54c1\u3001\u7cbe\u6cb9\u3001\u5929\u7136\u4fdd\u5065\u54c1\u4ee5\u53ca\u5065\u5eb7\u751f\u6d3b\u89e3\u51b3\u65b9\u6848\uff0c\u51ed\u501f\u6cf0\u56fd\u4e30\u5bcc\u7684\u5929\u7136\u8d44\u6e90\u548c\u6210\u719f\u7684\u517b\u751f\u6587\u5316\uff0c\u5728\u4e2d\u56fd\u5e02\u573a\u62e5\u6709\u5e7f\u9614\u7684\u53d1\u5c55\u524d\u666f\u3002<\/p>\n<p>\u5bf9\u4e8e\u4f01\u4e1a\u800c\u8a00\uff0c\u6301\u7eed\u63d0\u5347\u4ea7\u54c1\u54c1\u8d28\u3001\u83b7\u5f97\u56fd\u9645\u8ba4\u8bc1\u4ee5\u53ca\u589e\u5f3a\u54c1\u724c\u516c\u4fe1\u529b\uff0c\u5c06\u6210\u4e3a\u62d3\u5c55\u4e2d\u56fd\u5e02\u573a\u7684\u91cd\u8981\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n<p>3. \u7f8e\u5986\u4e0e\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1<\/p>\n<p>\u4e2d\u56fd\u5df2\u6210\u4e3a\u5168\u7403\u6700\u5927\u7684\u7f8e\u5986\u6d88\u8d39\u5e02\u573a\u4e4b\u4e00\uff0c\u4e3a\u6cf0\u56fd\u7f8e\u5bb9\u54c1\u724c\u5e26\u6765\u4e86\u5de8\u5927\u7684\u53d1\u5c55\u673a\u9047\u3002<\/p>\n<p>\u8d8a\u6765\u8d8a\u591a\u6d88\u8d39\u8005\u503e\u5411\u4e8e\u9009\u62e9\u91c7\u7528\u5929\u7136\u6210\u5206\u3001\u5177\u5907\u9ad8\u54c1\u8d28\u751f\u4ea7\u6807\u51c6\u53ca\u4ea7\u54c1\u6765\u6e90\u900f\u660e\u7684\u62a4\u80a4\u548c\u5f69\u5986\u4ea7\u54c1\u3002<\/p>\n<p>\u9664\u4e86\u4ea7\u54c1\u672c\u8eab\u4e4b\u5916\uff0c\u54c1\u724c\u8fd8\u9700\u8981\u79ef\u6781\u8fd0\u7528\u6570\u5b57\u8425\u9500\u3001\u793e\u4ea4\u7535\u5546\u3001\u76f4\u64ad\u5e26\u8d27\u4ee5\u53ca\u4e0eKOL\uff08\u5173\u952e\u610f\u89c1\u9886\u8896\uff09\u5408\u4f5c\u7b49\u65b9\u5f0f\uff0c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u5efa\u7acb\u6d88\u8d39\u8005\u4fe1\u4efb\uff0c\u4ece\u800c\u589e\u5f3a\u5e02\u573a\u7ade\u4e89\u529b\u3002<\/p>\n<p>4. \u751f\u6d3b\u65b9\u5f0f\u4ea7\u54c1\u4e0e\u6cf0\u56fd\u8f6f\u5b9e\u529b\uff08Soft Power\uff09<\/p>\n<p>\u968f\u7740\u5e74\u8f7b\u6d88\u8d39\u7fa4\u4f53\u4e0d\u65ad\u58ee\u5927\uff0c\u8d8a\u6765\u8d8a\u591a\u4e2d\u56fd\u6d88\u8d39\u8005\u5e0c\u671b\u8d2d\u4e70\u80fd\u591f\u4f53\u73b0\u4e2a\u4eba\u54c1\u5473\u3001\u6587\u5316\u7279\u8272\u548c\u8bbe\u8ba1\u521b\u610f\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u6cf0\u56fd\u624b\u5de5\u827a\u54c1\u3001\u5bb6\u5c45\u88c5\u9970\u3001\u65f6\u5c1a\u4ea7\u54c1\u3001\u521b\u610f\u751f\u6d3b\u7528\u54c1\u4ee5\u53ca\u878d\u5408\u6cf0\u56fd\u6587\u5316\u5143\u7d20\u7684\u5546\u54c1\uff0c\u90fd\u5177\u5907\u826f\u597d\u7684\u5e02\u573a\u6f5c\u529b\u3002<\/p>\n<p>\u901a\u8fc7\u72ec\u7279\u7684\u4ea7\u54c1\u8bbe\u8ba1\u4e0e\u54c1\u724c\u6545\u4e8b\uff0c\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u591f\u63d0\u5347\u4ea7\u54c1\u9644\u52a0\u503c\uff0c\u66f4\u80fd\u591f\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u5efa\u7acb\u9c9c\u660e\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<p>5. \u521b\u65b0\u79d1\u6280\u4ea7\u54c1<\/p>\n<p>\u9664\u4e86\u4f20\u7edf\u6d88\u8d39\u54c1\uff0c\u4e2d\u56fd\u5e02\u573a\u5bf9\u4e8e\u521b\u65b0\u4ea7\u54c1\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u89e3\u51b3\u65b9\u6848\u7684\u9700\u6c42\u4e5f\u5728\u4e0d\u65ad\u589e\u957f\u3002<\/p>\n<p>\u519c\u4e1a\u79d1\u6280\u3001\u98df\u54c1\u521b\u65b0\u3001\u73af\u4fdd\u4ea7\u54c1\u4ee5\u53ca\u7eff\u8272\u53ef\u6301\u7eed\u4ea7\u54c1\uff0c\u90fd\u62e5\u6709\u5e7f\u9614\u7684\u53d1\u5c55\u7a7a\u95f4\u3002<\/p>\n<p>\u5bf9\u4e8e\u6cf0\u56fd\u4f01\u4e1a\u800c\u8a00\uff0c\u52a0\u5f3a\u7814\u53d1\u521b\u65b0\uff08R&#038;D\uff09\u3001\u6301\u7eed\u63d0\u5347\u56fd\u9645\u8d28\u91cf\u6807\u51c6\uff0c\u5e76\u7ed3\u5408\u5e02\u573a\u9700\u6c42\u5f00\u53d1\u521b\u65b0\u4ea7\u54c1\uff0c\u5c06\u6709\u52a9\u4e8e\u8fdb\u4e00\u6b65\u63d0\u5347\u56fd\u9645\u7ade\u4e89\u529b\u3002<\/p>\n<p>\u628a\u63e1\u4e2d\u56fd\u5e02\u573a\u673a\u9047\uff0c\u5173\u952e\u5728\u4e8e\u5efa\u7acb\u957f\u671f\u7ade\u4e89\u4f18\u52bf<\/p>\n<p>\u5c3d\u7ba1\u4e2d\u56fd\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u4f46\u5bf9\u4e8e\u5177\u5907\u9ad8\u54c1\u8d28\u3001\u521b\u65b0\u80fd\u529b\u53ca\u54c1\u724c\u4ef7\u503c\u7684\u4ea7\u54c1\u800c\u8a00\uff0c\u4ecd\u7136\u5145\u6ee1\u53d1\u5c55\u673a\u4f1a\u3002<\/p>\n<p>\u4f01\u4e1a\u4e0d\u4ec5\u9700\u8981\u6df1\u5165\u4e86\u89e3\u4e0d\u540c\u5730\u533a\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u66f4\u5e94\u79ef\u6781\u6253\u9020\u54c1\u724c\u3001\u5e03\u5c40\u8de8\u5883\u7535\u5546\u6e20\u9053\uff0c\u5e76\u5efa\u7acb\u7a33\u5b9a\u53ef\u9760\u7684\u5546\u4e1a\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u624d\u80fd\u6301\u7eed\u6269\u5927\u5e02\u573a\u5f71\u54cd\u529b\uff0c\u5b9e\u73b0\u957f\u671f\u53d1\u5c55\u3002<\/p>\n<p>TESE 2026\uff1a\u8fde\u63a5\u6cf0\u4e2d\u4f01\u4e1a\u5408\u4f5c\u7684\u65b0\u5e73\u53f0<\/p>\n<p>\u5bf9\u4e8e\u5e0c\u671b\u5bfb\u627e\u4f18\u8d28\u4f9b\u5e94\u5546\u3001\u62d3\u5c55\u4e2d\u56fd\u5e02\u573a\u3001\u5efa\u7acb\u5546\u4e1a\u4f19\u4f34\u5173\u7cfb\uff0c\u6216\u4e86\u89e3\u6700\u65b0\u7535\u5b50\u5546\u52a1\u89e3\u51b3\u65b9\u6848\u7684\u4f01\u4e1a\u800c\u8a00\uff0cThailand E-Commerce Selection Expo 2026\uff08TESE 2026\uff09\u5c06\u6210\u4e3a\u4e0d\u53ef\u9519\u8fc7\u7684\u91cd\u8981\u5e73\u53f0\u3002<\/p>\n<p>\u5c55\u4f1a\u5c06\u6c47\u805a\u6765\u81ea\u4e2d\u56fd\u53ca\u56fd\u9645\u5e02\u573a\u7684\u5236\u9020\u5546\u3001\u7535\u5546\u670d\u52a1\u5546\u3001\u7269\u6d41\u4f01\u4e1a\u53ca\u521b\u65b0\u89e3\u51b3\u65b9\u6848\u4f9b\u5e94\u5546\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5546\u52a1\u6d3d\u8c08\u3001\u91c7\u8d2d\u5bf9\u63a5\u3001\u5e02\u573a\u4ea4\u6d41\u53ca\u5408\u4f5c\u53d1\u5c55\u7684\u673a\u4f1a\u3002<\/p>\n<p>\u901a\u8fc7TESE 2026\uff0c\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u591f\u638c\u63e1\u6700\u65b0\u4ea7\u4e1a\u8d8b\u52bf\uff0c\u66f4\u80fd\u591f\u5efa\u7acb\u56fd\u9645\u5546\u4e1a\u7f51\u7edc\uff0c\u5f00\u62d3\u6cf0\u4e2d\u5408\u4f5c\u65b0\u673a\u9047\uff0c\u5b9e\u73b0\u957f\u671f\u53ef\u6301\u7eed\u53d1\u5c55\u3002<\/p>\n<div style=\"margin: 20px 0;\"><div class=\"qrcswholewtapper\" style=\"text-align:left;\"><div class=\"qrcprowrapper\"  id=\"qrcwraa2leds\"><div class=\"qrc_canvass\" id=\"qrc_cuttenpages_2\" style=\"display:inline-block\" data-text=\"https:\/\/aitia.or.th\/cn\/5-%e0%b8%aa%e0%b8%b4%e0%b8%99%e0%b8%84%e0%b9%89%e0%b8%b2%e0%b8%94%e0%b8%b2%e0%b8%a7%e0%b8%a3%e0%b8%b8%e0%b9%88%e0%b8%87%e0%b9%84%e0%b8%97%e0%b8%a2-%e0%b9%80%e0%b8%88%e0%b8%b2%e0%b8%b0%e0%b8%95.html\"><\/div><div><a download=\"\u6cf0\u56fd\u4e94\u5927\u9ad8\u6f5c\u529b\u4ea7\u54c1\u62a2\u5360\u4e2d\u56fd\u5e02\u573a\uff0c\u4e3a\u6cf0\u56fd\u4f01\u4e1a\u5f00\u62d3\u65b0\u5546\u673a.png\" class=\"qrcdownloads\" id=\"worign\">\r\n           <button type=\"button\" style=\"min-width:150px;background:#dd3333;color:#000;font-weight: 600;border: 1px solid #dd3333;border-radius:20px;font-size:12px;padding: 6px 0;\" class=\"uqr_code_btn\">Download QR \ud83e\udc0b<\/button>\r\n           <\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u6cf0\u56fd\u4e94\u5927\u9ad8\u6f5c\u529b\u4ea7\u54c1\u62a2\u5360\u4e2d\u56fd\u5e02\u573a\uff0c\u4e3a\u6cf0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[51,50],"class_list":["post-3453","post","type-post","status-publish","format-standard","hentry","category-blog","tag-cross-border-e-commerce","tag-tese-2026"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","morenews-featured":"","morenews-large":"","morenews-medium":""},"author_info":{"display_name":"aitia","author_link":"https:\/\/aitia.or.th\/cn\/author\/webadmin1"},"category_info":"<a href=\"https:\/\/aitia.or.th\/cn\/category\/blog\" rel=\"category tag\">Blog<\/a>","tag_info":"Blog","comment_count":0,"_links":{"self":[{"href":"https:\/\/aitia.or.th\/cn\/wp-json\/wp\/v2\/posts\/3453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aitia.or.th\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aitia.or.th\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aitia.or.th\/cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aitia.or.th\/cn\/wp-json\/wp\/v2\/comments?post=3453"}],"version-history":[{"count":4,"href":"https:\/\/aitia.or.th\/cn\/wp-json\/wp\/v2\/posts\/3453\/revisions"}],"predecessor-version":[{"id":3456,"href":"https:\/\/aitia.or.th\/cn\/wp-json\/wp\/v2\/posts\/3453\/revisions\/3456"}],"wp:attachment":[{"href":"https:\/\/aitia.or.th\/cn\/wp-json\/wp\/v2\/media?parent=3453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aitia.or.th\/cn\/wp-json\/wp\/v2\/categories?post=3453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aitia.or.th\/cn\/wp-json\/wp\/v2\/tags?post=3453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}